Ai Integration
Artificial intelligence is the simulation of human intelligence processes by machines, especially computer systems.
Chatbots
As you know customer service is an essential part of your customer satisfaction and retention rates. However dealing with 100s of customers manually is a time consuming task, that steers attention away from organic revenue growth tactics. The secret to automating this process is through utilizing chat bots.
Chatbots
What are Chatbots Used for?
Chatbots are computer programs that use AI to simulate human conversation through text or
voice. They can be integrated into a website, messaging app, or social media platform, and can
be programmed to handle a wide range of tasks, from customer service to sales. The biggest
positive behind integrating chatbots within your business is that they can be used 24/7. Through
machine learning our chatbots are able to automate the process of answering FAQs, handle
routine tasks such as account inquiries, order tracking or even appointment scheduling. This
method is a cost effective way of reducing expenses on human resources and ensuring your
customers are satisfied at all hours of the day.
Recommendation engines
Our recommendation engines are AI-powered software using machine learning algorithms to
analyze user behavior and preferences to insinuate relevant products or services that a
customer should purchase. The areas of business where recommendation engines see the
most success are in e-commerce, where they help customers to discover new products and
make purchasing decisions more seamless.
Recommendation engines
How do they work?
Optimizo’s recommendation engines process data based on customers’ past behavior, such as
items they have previously viewed, added to cart or purchased. Through this data your business
is able to create more revenue by recommending specific products to customers that they are
most likely to purchase. Our engines are designed to identify patterns and trends in user
behavior in the following categories: common products viewed, price ranges, and brands.
Through the utility of this information all recommendations made to customers are completely
personalized, making your customer feel more satisfied with the service they are receiving.
Website development
Once we create your customized website we integrate AI systems to analyze data that can help
increase your revenue. Optimizo’s AI analyzes user behavior, such as click-through rates and
time spent on specific pages to identify areas that need improvement. We also integrate
chatbots into the websites to provide 24/7 customer support as mentioned above.
App development
Optimizo utilizes AI to optimize app performance. We ensure that loading times and number of
crashes are reduced to a minimum. Optimizo also integrates personalization engines which are
integrated into apps to provide personalized customer experience, to increase their satisfaction
in the app.
Social media marketing and management
Email marketing
Our email marketing campaigns are created through the integration of AI. Once the research phase is completed, our copywriting team creates content based on the user behavior and preferences data which was provided by our AI systems. Additionally once the campaign is underway, the AI is able to analyze the performance of certain campaigns and emails sent, and use machine learning to recommend future content which should be utilized in future campaigns.
SEO
SEO is a service which can be taken advantage of through the use of our AI tools. Our
proprietary systems can be used to identify keywords and phrases that your ideal customer
base uses when searching for products and services that apply to your area of business. Our
SEO tools also analyze website data to identify areas where our previously written SEO can be
improved through its machine learning processes.
